The virtual event provider Get in moves in the real world. The company on Wednesday (June 16) ad its acquisition of Boomset, a global provider of on-site event services, enabling it to become “the one-stop-shop for producing events, period.”
Hopin said the past year has shown that events can take many different forms. “As the world reopens, face-to-face events will return, hybrid events will emerge and virtual events will remain,” the London-based company said in a statement. blog post. “Our goal is to enable event managers to be successful with any event format. “
Hopin said the acquisition will allow it to expand its services with on-site event management tools such as badges, self-service kiosks and QR code check-in, as well as access to new technologies. , cashless payments and data information.
“Going forward, more than half of event planners plan to host hybrid events in 2021 and beyond, according to data from Hopin. Hybrid events offer the best of both worlds – the benefits of in-person and online events, ”the company said.
The announcement comes a week after Hopin announced a partnership with LinkedIn, which has become an investor and partner of the events company. It also followed news in March that Hopin had raised $ 400 million in an attempt to expand its operations, valuing the company at $ 5.6 billion.
“LinkedIn is more than just an investor,” said Johnny Boufarhat, CEO and founder of Hopin. The goal is “to help LinkedIn members and Hopin users interact with more people and discover immersive experiences,” he said.
Hopin’s other recent acquisitions include video streaming studio StreamYard in 2020 and video hosting provider Streamable and video technology company Jamm earlier this year. They also recently acquired mobile application development company Topi as part of a broader technology investment strategy in mobile platforms.