Mélanie Mai | July 20, 2021 | New

The Legacy Remember A Charity consortium has launched a digital platform for charities to personalize legacy promotional material, both for use during this year’s Remember A Charity week and beyond.

The platform allows charities within the consortium to create personalized promotional assets for heirloom donations featuring their own image, message, logo, brand color and website address.

Designed to get more people talking about legacy giving, this year’s Remember A Charity Week campaign features the question, “Do you want to? With a call to action tailored to each charity or cause. Do you want it ? The creation of the campaign was developed in partnership with Atomic London. The digital platform is available for charities participating or joining the consortium before the end of July 2021, with generic campaign material available afterwards.


Catriona Sinclair, Fundraising Manager for FRAME (Fund for the replacement of animals in medical experiments), commented:

“When there’s such a need for fundraising now, it’s not always easy to focus on long-term returns, but giving in wills can really make such a difference, especially for a small charity like us with great aspirations to lead change. Bigger funding pots like these allow us to allow us to do research, making real progress in finding viable alternatives to animal methods.

“Like so many small teams, we need to stretch our resources as much as possible. So being able to create and tailor our own heritage resources for this year’s Remember A Charity week is really exciting. We look forward to sharing them with our audience in September.

Remember A Charity Week runs from September 6 to 12 and will see the consortium host a high-profile consumer awareness campaign, encouraging the public to consider leaving a gift in their will. The campaign will include targeted social marketing and a promotional video featuring the Wombles. The consortium’s network of campaign partners (professional advisers, lawyers and will drafters) will also highlight the opportunity to leave a charitable legacy to clients of wills.

Promotional activity continues throughout the year, with national newspaper supplements celebrating legacy giving scheduled in The Daily Telegraph and The Scotsman in October.

Rob Cope, Director of Remember a charity, mentionned:

“Legacies are vital for so many charities, especially now when funding sources are so stretched. So, this year our goal is to make it as easy as possible for charities – regardless of size or cause – to take ownership of the campaign, giving them the tools they need to start conversations about inheritance gifts and to demonstrate what is involved. allows them to achieve.

“As we work together to amplify the message during Remember A Charity Week, we will be reaching out to people across the country to ask if they will be helping charities across the country by leaving a gift in their wills. “

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