Highlights of the article:
- Katie Nolan left ESPN after joining Fox Sports in 2017
- Media critics previously called Nolan a digital innovator
- Jason Whitlock’s scathing column cast his multimedia star image in a whole new light
The autopsies on Katie Nolan’s time at ESPN will show how neither that network nor Fox Sports, where she started broadcasting in 2013, made the most of a young and bright personality and therefore missed the opportunity to cultivate a new generation of viewers.
The attempt to resuscitate people in difficulty Sports center the brand via Snapchat dots suggests there’s some truth to this. Still, Nolan never went well from sitting at the keyboard as a blogger to speaking on camera as a cable sports personality.
She took sarcastic remarks for news, a common affliction in her industry, as network executives gave her more chances than they likely gave their former spouses.
Viewers have consulted with Nolan every time Fox and ESPN have deployed a platform for her, but every iteration has failed. The long-awaited debut of Always late on ESPN in September 2019 scored a tiny note of 0.03. On-air personality Jason Whitlock, who worked at Fox Sports and ESPN at the same time as Nolan (more on Whitlock later), told his weekly Garbage time Fox’s show only attracted 40,000 viewers. This drained resources in favor of occasional witty lines that she didn’t necessarily write.
This month brought one too many cancellations. So, Nolan revealed the Twitter Wednesday that she finished at ESPN.
“I’ve been thinking about sending this tweet for weeks and still have no idea how to make sure it doesn’t make you all roll your eyes. Alas: the evidence has arrived. I no longer work at ESPN. I am truly grateful for my time here. I made some amazing friendships and some precious mistakes.
The end came gradually. ESPN let her go Always late show at the start of the pandemic. She appeared in the last episode of Very questionable, where she contributed frequently, on September 10 with no indication that her Sports? with Katie Nolan The podcast was drawing to a close on September 24. A sign of what was to come, Nolan, 34, lost his podcast co-host / producer in another round of ESPN layoffs in late 2020.
Awful Annoncing speculates that Nolan could follow Dan Le Batard’s route and move his podcast to another platform. But podcasting, which is how she got to Fox, is no longer the cutting edge stuff that earned her an “innovative” label. In fact, the Internet is full of podcasts; even a bad carpentry teacher can count those who listen to dates on one side.
It’s plausible that Nolan could resurface on TV later, but is there anyone in the network who hasn’t read Whitlock’s point-by-point removal of her? Whitlock, himself a Fox and ESPN veteran, tore Nolan up a year ago in an Outkick.com column that lifted the curtain on his shortcomings. He claimed she was “the most blessed and protected person in sports media” in his column.
“Nolan is good at reading the words of other writers on tape. She paid over a million dollars for a job that would make almost $ 50,000 for every other man or woman with her resume. She is not a journalist, like Mina Kimes. She is uninformed, prepared and knowledgeable, like Doris Burke. Nolan is adept at operating the complaints system.
Many industry players, like Jay Mariotti, another columnist turned TV personality, have attacked Whitlock for his stand. Plus, it’s not as if Whitlock, a serial works distributor, has no flaws. But what he also has is a story of reflection on sport and society. He can wear a show with his own thoughts and words, a skill that Nolan struggled with.
If Nolan never returns to the media, will everything she said or wrote be remembered? She won an Emmy for Garbage time in 2016 and earned two more ESPN nominations, which qualifies her as beloved in the industry, but not necessarily memorable to the public.
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