As a freelance writer, it’s beneficial to have a portfolio of your work, so potential clients can review your work and learn more about your area of ​​expertise. Before you start working on your portfolio, you should think about what writing you want to do.

Whether you’re an editor, ghostwriter, writer, or journalist, it should be clear when people look at your portfolio. One of the first things to consider when creating your portfolio is your niche, and determining your niche can help you select your articles and layout.


6 Steps to Create Your Writing Portfolio

Here are six steps to creating a writing portfolio that will help you get noticed by readers and potential clients:

1. Choose a wallet host

In today’s virtual world, having an online portfolio is a must for most creatives. You can decide if you want to host your wallet on your website or if you prefer another company to host it.

You can create your portfolio using a platform like Wix, Weebly or WordPress. If you prefer to have your portfolio hosted by a site that specializes in online portfolios, you can choose from sites such as Clippings, WriterFolio, or JournoPortfolio. You might be interested in these free platforms to showcase your freelance writing portfolio.


2. Determine your niche

If you’re struggling to select which type of writing you want to focus on, it might be a good idea to review your previous work and see which had the most impact, response, and reach. If you want to focus on ghostwriting, you might want to clarify what type of content you can write. This could range from real estate to gardening, holistic medicine, or another industry in which you have writing experience.

As a copywriter, do you enjoy creating sales pages and other marketing copy, like landing pages, newsletters, and email sequences? What kind of literature do you write if you are a literary writer? You can focus on romance, fantasy, horror, or any other genre. What type of news do you write about if you are a journalist? Do you write about current affairs, celebrity gossip, or financial or political news? The possibilities are limitless.


3. Create your author biography

Your author bio aims to introduce you to potential clients who appreciate your work and want to know more about you. The content you include in your bio should match the formatting and design of the website. Items you should consider including are:

  • Where you originally come from.
  • Where you currently live.
  • Your academic references in writing, if applicable.
  • Your notable posts.
  • All the accolades and awards you have earned.
  • The topics or themes you cover.

You can include your social media links if you’re comfortable, and they further showcase your written work. If you’re creating your site for the portfolio, you can choose to include the biography on an about page or have it as your homepage.

You might consider adding a photo of yourself, as this can increase the chances of people contacting you. You might be interested in tips on how to write an about me page in your online portfolio.


4. Select your best work

Once you have decided which niche you want to focus on, you can review your completed work and choose the best content that fits that specialization. You can include work that past clients have had success with and their feedback.

Your potential clients want confirmation that you can produce well-written content on the content you claim to be your specialization. It can be helpful to check the terms of the work you’ve written to determine if you can publish the full content as part of your portfolio or if you’ll need to provide links.

If you provide links, specify the publication and the date of publication. You might want to know how Google Docs can help organize your writing portfolio for the next step.

5. Organize your work into segments

You can divide the work you want to include in your portfolio by niche or article type, using clear descriptions. Categorizing your work makes it easier for potential clients to find samples of the work they’re looking to hire you for when you separate them by niche or type. Examples of categories include landing page copy, white papers, and blog posts, to name a few.


Your descriptions for your categories should be brief. If the content you want to share was created as a ghostwriter and did not include your signature, you should include the term ghostwriter in the job description to make it clear.

6. Make sure your contact details are easy to find

Your online portfolio should make it easy for potential customers to connect with you. Whether they want to express their appreciation for an article you’ve written or want to discuss a business opportunity with you, finding your number or an email address shouldn’t be difficult.

Engaging with as many people as possible is a great way to grow your profile online. You can use a contact form on your website or you can provide your email address.

The key is to make sure the information is visible and easy to access, whether they’re using their phone, tablet, laptop or desktop. If you decide to share an email address, you may wish to create a new account, as posting an email publicly may leave you vulnerable to excessive amounts of spam.

Writing portfolio examples

Before you start building your portfolio, it might be helpful to review what some authors have created for themselves. You can also check out blogs every freelance writer should read for inspiration, no matter how long you write. Here are some examples of writers’ portfolios with some comments on their design:

1. Elna Cain

Elna’s portfolio tells you that she is the writer you are looking for to meet your business needs. She lists publications where readers can find her work and shares testimonials from past clients.

She has many ways to connect with her, whether you want to discuss business opportunities or follow her online. She also has a link to her blog, so you can stay up to date with her work.

2. Tyler Koenig

Tyler uses his website to add value with a mailing list, courses, webinars, and tips on his blog. He has both paid and free resources, showcasing his expertise to potential clients. The site is well designed and easy to navigate.

3. Jennifer Fernandez

Jennifer uses a grid-based theme to display links to her writing examples, using a title and thumbnail photo for each. She organized her writing samples into sections based on her lifestyle, design, and travel content niche. Jennifer showcases the type of writing she has experience in and makes it easy to navigate.

Start with your creative writing portfolio

Before you put your portfolio online, you might want to review it and have it reviewed by friends or colleagues. Sometimes we can be so close to our project that we miss small things. The last thing you want is to post a writer’s portfolio with spelling or grammatical errors.

If you’re looking for a job, you want to attract as much attention as possible to increase your chances of getting hired. You might be interested in learning how to find clients as a freelance writer now that you have a portfolio to share.