Years ago, content writing was not considered a traditional career option. The digital marketing industry had just started gaining momentum in 2010 when Kkanchi Goel and Mudit Goel started a content development company. MK writes.
Kkanchi, who has always been passionate about writing, has become a trailblazer in the industry.
âDuring my early days at school, college, or even in business, my writing was always appreciated. I was part of the school’s editorial team. Also, I always wanted to be an entrepreneur, so I decided to venture into the writing business. I started my research by working full time at a job. At the time, I realized that there was no organized market for writers. Additionally, customers in the B2B and B2C segment found it difficult to get in touch with content writers. I connected with a few clients and it worked. So, with a laptop, a few clients, a small team of writers, and a dream of being successful in this industry, I embarked on this entrepreneurial journey.
with MK Writes India, âshe says.
With many players in the industry today, the challenge for brands is to find the agency that best understands their needs. âFor us at MK Writes India, with the large portfolio, we always manage to land deals easily.
Our clientele includes renowned brands like Whirlpool India, Wave Group, Tata Cliq, IFB, dnata, Industry Buying, Mobiloitte, CollegeDunia. Careers360, NestlÃ©, Tata AIG, Amazon, Flipkart, Myntra and more, âadds Kkanchi of growing competition in the industry.
The website is your first pitch
A website is the face of the business, according to Kkanchi. âThe design and content of the website is the first argument you make to a customer,â she says.
MK Writes started out as a small business with limited resources. To start leveraging the power of the Internet, the first website was a basic five-page portal developed by Mudit. âWe have received a great response from the industry because of the website. Additionally, we have listed our business on portals like Justdial, Sulekha and related websites etc. All digital levers have helped us integrate many brands. We also added positive word of mouth about our brand. adds Kkanchi.
She says, âOur website analysis showed some promising numbers. We experienced a slight slope during the pandemic, but we still had around 382 website visits last month. We have received both messages and calls from our potential clients in India. We have converted about 27 clients from them. We are always in communication with other customers. These figures are encouraging for us.
After spending considerable time in this business, Kkanchi envisioned the dream of turning his startup into a multinational company and thus renamed it to MK Writes India. Explaining the reasons for taking a .in domain, Kkanchi says, âWith the name MK Writes India, the .in domain was inevitable. We wanted to be clear with our Indian identity. When we move to other countries, we will have domain extensions from those countries. “
âI am a proud Indian. When a .in domain communicates with international clients, it makes me proud of my roots. It helps me position India in the league of the best trading houses in the world. I feel honored to be an Indian digital marketer providing services to businesses around the world, âadds Kkanchi
The National Internet Exchange for India (NIXI) helps many businesses across the country obtain a .in or .Bharat domain. Businesses of all sizes and sizes can benefit from a .in domain with the help of NIXI. It is profitable compared to a .com domain. Plus, it can be used in over 22 languages ââfor businesses from all parts of the country.
Kkanchi says all small businesses should have a website because it’s a great tool for expanding the reach of the business.
A global vision
For Mudit and Kkanchi, business is not only about making money, but also about empowering individuals by creating plenty of employment opportunities. âI see MK Writes as a global company. In India, we are creating jobs for local talent. Our goal is to do the same when we grow further, âshe shares.
Faced with competition in the global content market, Kkanchi says, âI don’t believe in competition, only better performance.
âWe both strive to ensure that the corporate graph increases in terms of profits, employee and customer satisfaction. Competition doesn’t matter because our motto at MK Writes India is’We express you better ‘
The series âShaping India Inc’s Online Growthâ chronicles the journeys of startups and SMEs in India and how the creation of an online presence in the .in or .Bharat domain has fueled their successes.