The Gambling Commission has released the results of an investigation into cashless payments in land-based gambling, revealing that participants believe cashless payments make overspending easier and feel less in control when using cash. cashless options.
However, the regulator also suggested, following the findings, that an app to record cashless payments and allow operators to intervene when necessary could reduce any potential risk of harm from cashless gambling.
The online survey, which was conducted by 2CV, was conducted by 314 land-based gamers who had gambled in the past 12 months as part of the Gambling Commission’s ongoing research campaign, Consumer Voice.
It found that 85% of participants believed that making a cashless payment, such as a debit card or contactless mobile payment, was spending more money than expected. Some 77% of those surveyed said cashless payments made it easier to spend more time gambling.
Additionally, 68% said they found it difficult to take stock of their total spending after using cashless payments, while only 47% said they found it easy to track their spending. 70% said that paying for gambling activities with cash makes it easier to set personal spending limits.
Additionally, 37% of those surveyed said they would spend a little more than expected when using a contactless card payment, and 13% said they would spend a lot more than expected. However, with cash payments, only 9% of participants said they would spend a little more than expected while 1% said they would spend a lot more.
The survey also found that cash is the most common payment method for land-based gambling activities, such as slots, with 77% of those surveyed using cash rather than card payments.
In response to the findings, the Gambling Commission suggested that it might be beneficial to create an app that tracks gaming activity among customers and intervenes when necessary, while facilitating cashless payments. 22% of participants said they would be happy to pay for the game through an app that allows game companies to access and track their information, while 33% said they would not, with privacy concerns.
The use of cashless payments – which are currently not permitted for land-based gambling in the UK – is an area the UK government is currently examining in its review of the gambling law.
Earlier this week, the Gambling Commission released a survey revealing that 34% of gamers have been influenced by marketing in the past year.