A former gambling addict who spent 8 months in jail for embezzling his employer’s money is now collaborating with bookmakers to polish a gambling app that helps protect others at risk.

Dedicated to helping others

David Bradford, a 64-year-old former accountant, who took on half a million debt before being convicted of stealing £ 50,000 from his employer and sentenced to prison, and his son has been working for 2 years with industry operators to help develop the BetProtect app and help people play responsibly.

“Even the last seven years since Dad was released from prison has been very difficult for our family, but the terrible impact on us has been the inspiration for our work with the industry to provide an extra layer of support for those in need. risk.”

Adam, the eldest son of David Bradford

According to the former financial controller who earned £ 70,000 a year, if the app was available on time, it would have prevented him from doing what he had done and saved him. At least now, it has become his lifelong job, seeking to “do something to prevent people from falling into drug addiction.”

Developed as a non-profit, the app provides players with information, help and education to “take a break,” while giving them a reason to stop and think.

Along with news, videos, podcasts, and even a journal, the app provides gamers with advice from therapists and counselors, as well as others impacted by excessive gambling. The app also connects players to a helpline and clinics.

One thing the app doesn’t do is prevent people from betting, leaving traders to do it separately. A number of them have already used the app while the father and son are in talks with others in the UK and US.

Driven by personal disaster

For David Bradford who lives in Sheffield, South Yorkshire, his life changed in 2014 when he was convicted of fraud and sentenced to 8 months in prison. Stealing from his employers, racking up loans and debts with banks and card companies, as well as remortgaging his house, were all part of the former accountant’s gambling behavior, who even had an active bet on the day of his trial. Case.

Bradford managed to hide his misdeeds from his family, including the lawsuit against him, and when a lawyer called the family to tell them he was sentenced to jail, it came as a shock to his wife and three son. Fortunately, her oldest child, Adam, went out of his way to pay off the debts and help the family stay afloat.

While his father was at HMP Altcourse in Liverpool, the 28-year-old was already advocating for gambling reforms and when David was released they both created the Safer Online Gambling Group as a starting point for their efforts to help gamers. people at risk of developing a gambling addiction.