Fears of gambling addiction rise ahead of Euro 2020 as research shows fans were exposed to 716 betting logos in a single high-profile match
- Fans were exposed to 716 gaming logos during a Premier League match
- Logos appearing on the front of player jerseys and advertising on the pitch
- The results will be featured in the documentary C4 Football’s Gambling Addiction
Fans who watched a Premier League football match on TV were exposed to 716 gambling logos, the researchers found.
This equates to six exposures per minute over the two-hour show. The logos appeared on the front of players’ shirts, on advertising around the field and even on the top of a club physiotherapist.
The results of Newcastle United’s match against Wolverhampton Wanderers in February are featured in the Channel 4 documentary Football’s Gambling Addiction, directed by former Scottish Tory leader Ruth Davidson.
Fans who watched Premier League football on TV were exposed to 716 game logos, researchers found
This equates to six exposures per minute over the two-hour show. Logos appearing on the front of players’ shirts, on floor advertising and even on the top of a club physiotherapist
Last night Lord Foster of Bath, chairman of the Peers for Gambling Reform group, called for a significant reduction in advertising on gambling during the European football championships, which begin on Friday.
He said: “With growing concern about the number of kids who are already addicted to gambling… we need to start breaking that link and one way to do that would be to reduce the amount of advertising on the game during the competition.”
Conservative MP Richard Holden added: “The constant exposure of children to gambling advertising is a real concern for many parents. It is vital that the government look at this comprehensively.
The researchers who watched the Newcastle game used the methodology of Robin Ireland, a researcher at the University of Glasgow who obtained a doctorate on business influences and sponsorship in the Premier League. Dr Ireland told the documentary: “All the values that we have with football – the tradition, the excitement, the passion – this is what the brand is trying to associate with.
The results of Newcastle United’s match against Wolverhampton Wanderers (pictured) in February are featured in the Channel 4 documentary Football’s Gambling Addiction, directed by former Scottish Tory leader Ruth Davidson.
“It seems almost innocent at times because you don’t notice it, but it’s very deliberately placed and very deliberately paid for.”
The Daily Mail has called for greater protection for drug addicts with its Stop The Gambling Predators campaign and Miss Davidson wants ministers to ban betting companies from sponsoring football clubs to prevent thousands of lives from being ruined. She urged the government to consider gambling advertising as a “serious” problem when revising the legislation.
Miss Davidson said the game had football “so saturated” that kids couldn’t watch a game without seeing “hundreds of betting logos”. She told Radio Times: “Gaming companies have joined in with football because there are obvious advantages to having their brand associated with a highly regarded team.”
Last night, ITV said advertising of Euro gambling would be “significantly reduced” compared to the 2018 World Cup.
Football’s Gambling Addiction, 7:30 p.m. tonight, Channel 4