Meta Platforms Inc.’s Facebook is reallocating resources from its Facebook News tab and Bulletin newsletter platform as the company shifts its focus to the creator economy, senior executive Campbell Brown told employees in a memo. .

Ms Brown, a former journalist who heads up Facebook’s global media partnerships, said the company would move engineering and product support from both products as “these teams focus more on building a stronger creator economy. robust”.

The decision was made at the product level, not by the partnerships team that Ms Brown is part of, according to a person familiar with the matter.

Facebook News is a curated selection of news that users can find as a tab on the mobile app or website, similar to the Facebook Watch tab for video. Bulletin, which Facebook unveiled in June 2021, is a subscription platform intended to compete with Substack. It aims to support freelance writers.

Ms Brown thanked staff members for “the incredible, impactful and thought-provoking work this Partnerships team has done to develop these experiences over the past few years”.

She added: “For many of us it was a labor of love and I know it’s hard to see these products put on the back burner. These are products that have brought tremendous value to our partners and users.”

A Meta spokeswoman said the company regularly evaluates its products “to ensure we’re focused on the most meaningful experiences for Facebook users and the future of our business.”

She added, “We remain committed to the success of creators and are doing even more to ensure they can find audiences on Facebook and develop engaged communities there.”

Facebook announced the launch of Facebook News in 2019. At the time, publishers grew increasingly frustrated that Alphabet Inc.’s Facebook and Google were capturing the lion’s share of the digital advertising market.

Facebook has paid publishers who participate in the News program. The company has signed deals worth tens of millions of dollars with news outlets including the Wall Street Journal, New York Times and Washington Post, the Journal reported. But as those deals approached their expiration date this year, Facebook began signaling to publishers and other industry players that renewing the deals was not a priority, the Journal reported.

Facebook’s abandonment of its paid news product was influenced by tightening regulations around the world aimed at forcing technology platforms such as Facebook to pay for news, according to people familiar with the matter. That dampened Meta CEO Mark Zuckerberg’s enthusiasm for making news a bigger part of Facebook’s offerings, the people said.

News and Bulletin’s reallocation of resources is part of a broader shift within the company towards metaverse and short-form video content creators that can compete with ByteDance Ltd’s TikTok.

Ms Brown, who as Facebook’s longtime head of news partnerships was the original architect of Facebook’s payment strategy for news, has recently been promoted to a broader role overseeing all partnerships. media, including film and sport.

Facebook unveiled Bulletin last year, seeking to capitalize on the newsletter boom with a platform that allows journalists and other freelance writers to keep all of their subscription income. At first, Facebook offered multi-year licensing deals to give writers time to build their subscriber base, launching with high-profile names like former CNN correspondent Jessica Yellin, sports TV channel Erin Andrews and author Malcolm Gladwell.

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