Adex, the expert in fraud-free advertising has released a new report. The report provides an overview of advertising fraud affecting the online gambling industry.
New report shares insight into ad fraud
Expert in fraud-free advertising, Adex published a new report, identify advertising fraud having an impact on gambling campaigns. Conducted over 5 months, the study analyzed 4 key operators in the gaming industry, actively testing new sources of traffic at the time.
The report aimed to provide a insight into advertising fraud in the gambling market, describes the biggest threats and provides a better understanding of how to mitigate and prevent them. As a result, the company said it discovered new approaches to deal with invalid traffic in the gaming industry.
The study reveals four main types of advertising threats linked to gambling
Adex revealed that there is four main models of ad fraud. Behavior abnormalities include robots that mimic human behavior. The company pointed out that about 15% of gambling frauds use various behavioral anomalies.
The second type of fraud model is attribution and injection of clicks. Adex explained that this type of fraud is used to hijack a user’s device and simulate a “click on the ad,“It seems legitimate. The study found that 18% of gambling advertising scams used attribution fraud and click injection, but it indicated that this type of fraud is extremely prevalent among affiliate marketers.
Another type of fraud widely used in advertising fraud related to gambling is network anomalies. This type of fraud uses VPN, Proxy, or Datacenter traffic, creating suspicious traffic. The study found that network anomalies were used for around 22% of gambling advertising fraud.
The Adex study found that the most common type of fraud is browser anomalies. This type of fraud involves the use of forged geographic parameters and bogus browsers. The study found that 45% of online gambling frauds are conducted using this method.
Fake mobile game traffic is higher than fraudulent desktop traffic
Given the ever-increasing popularity of mobile betting, the European Gambling and Betting Association has predicted that mobile betting in Europe could account for 58.2% of all online bets by 2025. On this point, Adex specifies that this increase has undoubtedly been noticed by fraudsters.
indicating that mobile ad fraud jumped 15% For the first five months of 2021, Adex expects further growth in mobile ad traffic volumes to be expected. In this line of thought, the study found that 28% of computer gambling traffic is fraudulent. In contrast, the study found that 36% of mobile game traffic is fraudulent.
The gaming sector is the second most targeted sector for fraudulent activity
The latest report published by Adex compared the percentage of fraudulent activity in the gambling, finance and gaming industries. As a result, he found that more than 34% of gambling and betting traffic is invalid. However, the sector most affected by fake traffic is the financial with 38%. In contrast, the e-commerce industry only experienced 24% fake traffic, followed by the gaming industry with just 21%.
With this in mind, the report acknowledged that the pandemic has increase in fake gambling traffic. Compared to previous years, Adex said fake gambling traffic increased by 15%, but online activity increased as well.